Writing for Social Media

SOCIAL MEDIA OBJECTIVES

CBD Marketing strives to Market What’s Meaningful® across all of our social media channels. In regards to content, we seek to:

Demonstrate expertise in the social media space with clients, prospects, vendors and friends of the agency
Position the agency as a thought leader in primary practice areas and key verticals
Engage with our audience and share a glimpse of our unique culture and personality

Maintain our brand voice— embodied by Market What’s Meaningful®

Audience: Existing clients and friends of the agency; prospective employees

Goal: Showcase agency culture, events and creative work; raise brand awareness

Tone: Authentic, warm, upbeat

Disseminate agency news and announcements
Share photos and videos of agency events, meetings, etc.
Make sure content is relevant to our audience and to one of our agency initiatives

If including an image, make sure it was freely sourced and relevant to the content. DON’T STEAL!

Audience: Prospective employees and clients

Goal: Showcase agency culture, events and creative work; raise brand awareness

Tone: Authentic, warm, upbeat

Include one to three hashtags in your post, but make sure they’re relevant to the conversation

Use #MwM, #KAW and appropriate industry hashtags when needed

Audience: People and companies we want to know; industry influencers

Goal: Provide a marketing viewpoint and thought leadership from the people at the agency

Tone: Engaging, upbeat, insightful and a little cocky

Include one to three hashtags in your post, but make sure they’re relevant to the conversation
- Use #MwM, #KAW and appropriate industry hashtags when needed
If including an image, make sure it was freely sourced and relevant to the content. DON’T STEAL!
Have fun, but make sure to stay within brand tone and provide something of value to our audience

If mentioning a client or an employee, tag their handle to include them in the conversation and add an extra level of exposure

Audience: Clients and prospects

Goal: Share company updates and thought leadership; direct audiences to our agency website

Tone: Professional; insightful

Disseminate press releases, blogs and news (agency, client, relevant industry)
Avoid sharing irrelevant content pertaining to agency culture and events
If mentioning a client or an employee, tag their page to include them in the conversation and add an extra level of exposure

The content between LinkedIn and Twitter can be the same but vary the wording of each post

Don’t clutter your post with hashtags or use irrelevant ones.

Don’t use CBD social channels as your personal social media platform. Remember that you are representing the agency, not writing in your diary.

Don’t be trigger-happy. Limit your weekly postings to avoid spamming our audience. Posts should generally stay within the following:

Facebook: 2–3 times per week

Twitter: Once per business day

LinkedIn: 2–3 times per week

Instagram: 3 times per week