Wordmark and Bug
market what’s meaningful® is at the core of everything we do, and as such it is important to include it on outbound materials. There are two ways you can incorporate market what’s meaningful in your work.
Wordmark
When in conjunction with the CBD logo mark. Inline text, “market what’s meaningful” should always be bolded and include the registered mark.
Bug
This can be used as a graphical element not to take up more than 1/8 of the visual space of the page.
For digital content, the MWM bug should always be placed at the bottom of a page and bleed off the edge. Align the dotted line to the edge of the page so the bottom of the second "M" is cut off. Always put the wordmark somewhere on the page to define the bug.
Since print applications require cropping in order to achieve the bleed, only use the MWM bug for print if you intend to crop the page.
Example
Bug Usage
When using the bug, make sure to include the wordmark somewhere on the page. Use the black or white version of the MWM bug with no more than 80% transparency to achieve this look.
When placing the CBD logo on the same page as the MWM wordmark, please use the burst logo without the tagline to avoid redundancy.
To see more MWM tagline rules, see the New Content with the MWM Tagline section on the "For Designers" page.