market what’s

meaningful®

The city burst element located on the left side of the CBD Marketing logo and the agency website.
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FEATURED STORIES
Gerber Plumbing
University of Illinois at Chicago School of Engineering
HERZING UNIVERSITY
BLUE DIAMOND GLOBAL INGREDIENTS DIVISION
WHIRLPOOL CORPORATION
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This arrow icon opens the left side navigation on the CBD Marketing website. The city burst element located on the left side of the CBD Marketing logo and the agency website.

market what’s
meaningful®

This arrow icon opens the left side navigation on the CBD Marketing website.
Gerber Plumbing
JUMP TO...
GERBER PLUMBING
Firmly establishing a household name in a highly competitive industry.

What they asked for

Increased awareness of their brand among Millennial and younger Gen Xer homeowners.

What they got

An entertaining, memorable campaign that produced exceptional results on social media.
Webinar Social 330x330

THE SITUATION: NO MORE NEED FOR INTERMEDIARIES

Gerber is a manufacturer of top-quality kitchen and bathroom plumbing products. Since their products were previously only available through specialty showrooms or third-party online retailers, many homeowners were not aware that customers can now purchase from them directly on the Gerber website. The simple and affordable faucet and toilet products available on the user-friendly site are perfect for young buyers seeking to replace outdated fixtures - without breaking the bank in the process.

The Answer: USING HUMOR TO LEAVE A LONG-LASTING MARK ON THE TARGET AUDIENCE

STUPID-SMART CREATIVE CAMPAIGN
Replacing fixtures can be stressful for inexperienced homeowners, so the Stupid-Smart campaign was designed to bring levity to the situation and emphasize that the process does not have to be complicated.

Kitchen Video for Animated GIF

ENGAGING CREATIVE & SPOT-ON TARGETING

Short video ads were created for YouTube and Instagram Stories ads, along with animated banner ads programmatically running on our demand side platform (DSP). These ads performed so well on all platforms that CPM and CPC still improved after a decrease in spending for the campaign.

Toilet Video

Faucet Video

RESULTS

Average CTR of 0.15% for both ad groups across all platforms

For Instagram, the average CTR is 0.32-0.46%

CPC for Instagram reached nearly as low as $1

Over 76 million impressions on Choozle, YouTube, and Instagram

DATA-DRIVEN OPTIMIZATION

We shifted to focus spending primarily on Instagram after data analysis confirmed that the platform was more efficient and effective than YouTube and programmatic banners.

B2B Building Products

Toilet programmatic banner, one size of five

B2B Building Products (1)

Faucet programmatic banner, one size of five

THE END RESULT

The hilarious Stupid-Smart campaign made a huge impression on its target audience and reached a level of engagement well above standard benchmarks, particularly on Instagram.