market what’s

meaningful®

The city burst element located on the left side of the CBD Marketing logo and the agency website.
Fonts and Colors

Font families

Preferred Font

Calibri

Installed with the Microsoft Office Suite on both Mac and Windows machines, this is the default for most templates.

Acceptable Font

Arial

When Calibri is not available, please use Arial.

calibri-font
arial-font

Creating Visual Hierarchy with Typography

IN PROGRESS

Color Palettes

Brand Palette

Primary

 

  PANTONE 2597
  C 80 M 99 Y 0 K 0
  Hex #5c068c

 

  PANTONE 130
  C 0 M 32 Y 100 K 0
  Hex #f2a900

Type

Digital type should always be in this gray
and never black.

 

  PANTONE COOL GRAY 9
  C 30 M 22 Y 17 K 57
  65 % BLACK
  Hex #75787B

Support

 

  PANTONE 114
  C 0 M 4 Y 87 K 0
  Hex #fbdd40

 

  PANTONE 368
  C 60 M 0 Y 100 K 0
  Hex #78be20

 

  PANTONE 292
  C 59 M 11 Y 0 K 0
  Hex #69b3e7

 

  DIGITAL USE ONLY
  R 255 G 90 B 0
  Hex #ff5a00

Digital Color Palette

 

  PANTONE 2597
  R 92 G 6 B 140
  Hex #5c068c

 

  
  R 51 G 51 B 51
  Hex #333333

 

  R 255 G 90 B 0
  Hex #ff5a00

 

  
  R 117 G 120 B 123
  Hex #75787b

 

  PANTONE 0131
  R 242 G 240 B 161
  Hex #f2f0a1

 

  
  R 186 G 187 B 189
  Hex #babbbd

 

  PANTONE 1225
  R 255 G 200 B 69
  Hex #ffc845

 

  
  R 105 G 179 B 231
  Hex #eaebeb