Photography and Icons

MWM Photography

Photography offers an opportunity to connect our audience with the CBD Marketing brand. We have established two photographic styles depending on the audience.

Emotional and arresting, our Meaningful Series of photography incorporates the MWM bug and is used in all outward-facing materials, including new business, websites and landing pages.

MWM Patterns

When a photo is appropriate, the use of patterns is allowed. Use these patterns carefully and always make sure the MWM is showing whenever they’re cropped.

Regular Photography

In instances where we are communicating a straightforward message (for example, white papers), we can employ stock photography that is authentic and believable to our audience. Avoid images that seem posed.

Guidelines for choosing a good photograph:

Good lighting
Avoid busy photos or ones with cluttered backgrounds
Fuzzy or low-res
Try to find photos that have one main focal point
Inclusive representation (Include a variety of ethnicities)
Look for photos that tell a story

Iconography

Like logos, the style of our icons is also very considered and are part of our brand. CBD icons are presented as CBD Gray on white or white on any brand color that provides enough contrast.

Icons are located: Public Server > PRE_Graphics for Powerpoints > Icons.

If you are using any icons that will be used to represent the CBD brand, please choose from this folder. If none of these icons fit your needs, see the next section to create a new icon.

Creating New Icons

If you need an icon that isn’t in the icon library, you can go to flaticon.com and search for one that best conveys your message. The login information is:

Username: xxx

Password: xxx

When choosing an icon style, please follow the guidelines below to select an on-brand icon.

Guidelines for choosing iconography

Color

- Only choose monocolor icons (1-color)

Style

- You can choose a linear or filled style of icon. However, try not to mix styles throughout your presentation. Choose one style for your presentation and use it consistently throughout

Avoid stylized icons with uneven strokes or “hand-drawn” icons

Avoid icons with very thin or light strokes

Avoid overly complex icons or ones that don't accurately convey your message

- Avoid outdated styles of iconography. Most of what's on flaticon is flat design. However, things to avoid would be adding gradients, drop-shadows, or 3-dimensional effects in powerpoint or other programs that can manipulate images.

- Do not colorize, box-in, or add drop shadows to any icons found in the CBD icon library or from Flaticon.com

To colorize an icon using Flaticon.com:

To maintain brand consistency, new icons must be gray or white (placed on dark brand colors).

1. 1. Select the icon you want to use

On the right side of the pop-up screen, click on the colorize icon

1. A screen will pop up that shows your icon and a hue cube on the right. Beneath the cube, there is a field where you can enter a hex color code.

For a gray icon, enter # 75787b
For a white icon, enter # ffffff

Once your icon is colorized, click “download” button below the icon image

1. Format options will appear on the right. Choose png and then choose the size you want (256px minimum for ppt usage)

1. 1. Your icon will begin to download

Digital Use

These logos should be presented as CBD Gray on white or white on any brand color to maintain brand consistency.

Additionally, iconography for use in PowerPoint presentations is available on the public server under PRE_Graphics for Powerpoints > Icons.