Copy Tone
Copy tone plays a major role in CBD’s personality. It should never be forgotten nor neglected.
Any promotional materials from the agency should embody the attributes to the right, including (but not limited to):
- Social media
- Web copy
- Emails
- Videos
- Direct mail
- Sales collateral
- Blogs
When including heads, subheads, body copy, etc., typography should be formatted in order to achieve visual hierarchy. For more on formatting copy hierarchy, see the Creating Visual Hierarchy with Typography section in the fonts and colors page.
Copy Tone Example (From “About Us” on CBD’s website)
Market What’s Meaningful™…for Results that Matter.
CBD Marketing helps B2B and B2C clients solve complex marketing challenges that can, at first glance, seem impossible to achieve.
We dig in with you. Out in the field. Through hands-on research. Poring over data and analytics. We hone personas. Move mountains to deeply understand your audience. What motivates them. What keeps them up at night.
Then we tap into our behavioral marketing expertise, deep analytics and ridiculously creative-minded team to reveal the places, prompts and game-changing ideas that inspire your customers to act.
In fact, it is our scientific intelligence combined with profound creative know-how that gets us to that thrilling “a-ha” moment. Every time.
Now, all of that is really great, but more than 30 years in marketing have taught us that it’s not only about an informed, strategically sound big idea. It’s also about ensuring that every aspect of execution is flawless from start to finish. Turning heads and achieving business goals. Yes. That’s the combination successful brands rely on.
We’re exceptionally dedicated to bringing your success to life in a way no one else can. That’s what keeps us up at night — in a good way. And it makes all the difference for marketers who partner with us.
We strategize and solve. Test and triumph. Opine and optimize.
We’re ready to do it all for you.
Blogs
Blogging is an excellent promotional tool that gives us organic exposure and allows us to showcase CBD’s expertise. We use several different templates for our blogs, found on WordPress.
Topics
While blogs don’t need to adhere to CBD’s established copy voice, it’s critical to ensure that all blogs tie back to at least one of CBD’s disciplines, verticals or other integrated marketing initiatives.
Primary Practice Areas
- Analytics
- Brand and Business Strategy
- Brand Identity
- Channel Marketing
- Content Marketing
- Creative Services
- Digital and Mobile
- Direct and Database
- Employment Branding
- Media Planning and Buying
- Public Relations
- Research
- Social Media
Verticals
- Building Products
- Energy
- Financial Services
- Food and Food Ingredients
- Higher Education
- Home Products
- Manufacturing
- Professional Services
- Technology
