Articles
Customer Personas in 1 Minute
market what’s meaningful® Home Video Video Transcript Customer Personas in 1 Minute JUMP TO… Video Video Transcript February 24, 2021 Customer Personas – in Just 1 Minute Mark Shevitz Customer personas are a crucial part of aligning your marketing and sales teams to achieve amazing results. In this video, I’ll walk you through the basics…
Read MoreHopes for a Decade of Prosperity to Reappear in the New Year
market what’s meaningful® Home 3. Providing third-party validation Hopes for a Decade of Prosperity to Reappear in the New Year JUMP TO… 3. Providing third-party validation January 5, 2021 Hopes for a Decade of Prosperity to Reappear in the New Year Liz Brohan As we start 2021 I want to wish everyone a happy healthy…
Read MorePart 10: 3 Ways PR Influences Sales
market what’s meaningful® Home 1. Increasing brand awareness 2. Establishing thought leadership 3. Providing third-party validation Part 10: 3 Ways PR Influences Sales JUMP TO… 1. Increasing brand awareness 2. Establishing thought leadership 3. Providing third-party validation December 23, 2020 3 Ways PR Influences Sales CBD This is part 10 of our series Marketing in…
Read MoreOwning the Floor At Your Next Trade Show (Even If It’s Virtual)
market what’s meaningful® Home 1. Start with the Why 2. Define the Who 3. Bring on the What 4. Wow with the How Owning the Floor At Your Next Trade Show (Even If It’s Virtual) JUMP TO… 1. Start with the Why 2. Define the Who 3. Bring on the What 4. Wow with the…
Read MoreHow B2B Marketers Can Win With Virtual Trade Shows
market what’s meaningful® Home What will trade shows look like in 2021? Advantages of virtual trade shows How to approach a virtual trade show Maximizing ROI Creating your own event How B2B Marketers Can Win With Virtual Trade Shows JUMP TO… What will trade shows look like in 2021? Advantages of virtual trade shows How…
Read MorePart 9: ABM: Focus and Pursue to Win
market what’s meaningful® Home What is Account-Based Marketing Getting Started Creating Compelling Content It’s Worth It Sample Multi-Touch Campaign Part 9: ABM: Focus and Pursue to Win JUMP TO… What is Account-Based Marketing Getting Started Creating Compelling Content It’s Worth It Sample Multi-Touch Campaign September 24, 2020 ABM: Focus and Pursue to Win Liz Brohan…
Read MorePart 7: The Basics of B2B Buyers’ Journey Mapping
market what’s meaningful® Home Intro Where to Start Matrix, Map or Digital Tool? Using the Buyers’ Journey Map Part 7: The Basics of B2B Buyers’ Journey Mapping JUMP TO… Intro Where to Start Matrix, Map or Digital Tool? Using the Buyers’ Journey Map August 4, 2020 The Basics of B2B Buyers’ Journey Mapping Mark Shevitz…
Read MorePart 6: Why Sales and Marketing Need to Team Up on Content Strategy
market what’s meaningful® Home Part 1 Intro Defining Ideal Target Companies Part 6: Why Sales and Marketing Need to Team Up on Content Strategy JUMP TO… Part 1 Intro Defining Ideal Target Companies July 22, 2020 Why Sales and Marketing Need to Team Up on Content Strategy Zhana Veleska This is part six of our…
Read MorePart 5: Programmatic Media Buying for B2B Marketing
market what’s meaningful® Home Part 1 Intro Increasing Conversions through Favorable Awareness Strategic Audience Targeting for B2B Demand Generation In Data We Trust Part 5: Programmatic Media Buying for B2B Marketing JUMP TO… Part 1 Intro Increasing Conversions through Favorable Awareness Strategic Audience Targeting for B2B Demand Generation In Data We Trust July 21, 2020…
Read MoreWhy an Integrated Media Plan is Key to Your Marketing Success
market what’s meaningful® Home 4 STEPS TO DEVELOPING AN INTEGRATED MEDIA PLAN 1. SET APPROPRIATE GOALS 2. DEFINE YOUR TARGET AUDIENCE 3. SELECT APPROPRIATE MEDIA PLATFORMS 4. ANALYZE AND FOLLOW UP Why an Integrated Media Plan is Key to Your Marketing Success JUMP TO… 4 STEPS TO DEVELOPING AN INTEGRATED MEDIA PLAN 1. SET APPROPRIATE…
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