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5 Things Holding Back Your B2B Social Media
market what’s meaningful® Home 3. Providing third-party validation 5 Things Holding Back Your B2B Social Media JUMP TO… 3. Providing third-party validation July 5, 2022 5 Things Holding Back Your B2B Social Media Jo Ann Thomas Social media can be an ideal way for companies to reach B2B audiences, but if you don’t have strategic…
Read MoreIt’s Time to Market Your Services
market what’s meaningful® Home 3. Providing third-party validation It’s Time to Market Your Services JUMP TO… 3. Providing third-party validation March 24, 2022 It’s Time to Market Your Services Mark Shevitz Are you highlighting your most in-demand product? In today’s complex market, it might not be enough to simply sell the things you make. There…
Read MoreHow Marketing + HR/TA Collaboration Creates Powerful Employment Brands
Mark Shevitz How Marketing + HR/TA Collaboration Creates Powerful Employment Brands In today’s tight job market, where the competition for talent is fierce, it’s critical that companies have strong, targeted employment brands. If you’re a marketing professional, you might not think you can make a significant impact on employment branding and on the success of…
Read MoreDust Off Your Trade Show Moves and Get Ready to Roll!
August 5, 2021 Dust Off Your Trade Show Moves and Get Ready to Roll! Liz Brohan If you’re like me, you’ve been chomping at the bit to get back to in-person interactions with prospects and clients. And, as those opportunities have expanded, you’re putting schedules together to meet up again at trade events and shows—either…
Read More2021 Hot Trends for IBS/KBIS
market what’s meaningful® Home 3. Providing third-party validation 2021 Hot Trends for IBS/KBIS JUMP TO… 3. Providing third-party validation January 29, 2021 2021 Hot Trends from IBS/KBIS Liz Brohan After almost a year of families working and learning from home, our spaces are changing faster than ever. Here are some of the home design ideas…
Read MorePart 6: Why Sales and Marketing Need to Team Up on Content Strategy
market what’s meaningful® Home Part 1 Intro Defining Ideal Target Companies Part 6: Why Sales and Marketing Need to Team Up on Content Strategy JUMP TO… Part 1 Intro Defining Ideal Target Companies July 22, 2020 Why Sales and Marketing Need to Team Up on Content Strategy Zhana Veleska This is part six of our…
Read MorePart 5: Programmatic Media Buying for B2B Marketing
market what’s meaningful® Home Part 1 Intro Increasing Conversions through Favorable Awareness Strategic Audience Targeting for B2B Demand Generation In Data We Trust Part 5: Programmatic Media Buying for B2B Marketing JUMP TO… Part 1 Intro Increasing Conversions through Favorable Awareness Strategic Audience Targeting for B2B Demand Generation In Data We Trust July 21, 2020…
Read MoreIntroducing a new series: Marketing in the Service of Sales
market what’s meaningful® Home Part 1 Intro Defining Ideal Target Companies Introducing a new series: Marketing in the Service of Sales JUMP TO… Part 1 Intro Defining Ideal Target Companies April 20, 2020 Introducing a new series: Marketing in the Service of Sales Liz Brohan As marketers, we are always looking for more ways to…
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