market what’s


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Uncovering Brand Opportunity

Uncovering Brand Opportunity

Define your company's value proposition to fuel more growth

The value your company offers to its customers and prospects is often determined by an overarching perception of how well you are meeting their needs. Knowing what's meaningful to them, and the role you play in addressing their needs, is the key to determining your value proposition and optimal brand positioning.

This session will help you pinpoint the right positioning for your company in the market, allowing you to tell an effective brand story that fuels growth.

Together, we will:

  • Get a deep understanding of the needs and desires of your organization’s target audiences and how you may or may not be addressing them
  • Identify the “clear space” that your brand can occupy, that is both relevant to your identified key audiences and differentiated from your competition
  • Articulate the value that you can provide to your key audiences


Director of Client Strategy and Planning at CBD Marketing, Mark Shevitz. He has a background in brand consulting.

Mark Shevitz
EVP, Director of Client Strategy and Planning

More about Mark

Available formats

  • Half-day workshop
  • Full-day workshop

Please contact us for a quote.

Interested in this training session?


Get in touch with us now!

Doug Davila