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Taking Calculated Small Risks for Big Rewards

Taking Calculated Small Risks for Big Rewards

How to make room for risk-taking in your marketing plan

Whether it’s budgets, timelines, or risk-averse internal and external stakeholders, we can all get stuck in a rut delivering communications that lack impact.

Here, you'll see what other successful companies have been able to achieve by setting aside 5% of the budget for taking and testing managed risks. CBD’s Associate Creative Director Don Harder will break down case studies from companies who successfully planned for risk taking and won big on their marketing initiatives. Then, you’ll learn how to incorporate calculated risks into your own plan.

In this session, you’ll learn:

  • Sure-fire steps to taking managed risk
  • Case studies that prove the practice
  • Ways you can incorporate new, more disruptive ideas into your own marketing plan
  • Successfully sell in your ideas to supervisors


Don Harder

Don Harder
Associate Creative Director

More about Don

Available formats

  • 1-hour online course
  • 1-hour live course

Please contact us for a quote.

Interested in this training session?


Get in touch with us now!

Doug Davila