Presenting CBD
At CBD, we have our own special way of captivating an audience. We employ the Stop, Hold, Close methodology. It’s all about grabbing attention through theatricality (Stop), focusing on THEIR business (Hold) and “storyselling” our unique offerings (Close).
Templates have been created to reflect this method, maximize flexibility and create a sense of brand cohesion. They are optimized for modern widescreen displays (monitors, projectors, etc.).
Template Types
- Title
- Divider
- Copy
- Photo
- Creative
Content Guidelines
- Use only approved design templates from the PUBLIC (G: drive) server
- Use copy in standard positions prescribed by the template
- Use the Theme colors and styles
- Be consistent with effects, transitions and animations
- Limit the information to essentials
- No more than 6 words a line; No more than 6 lines a slide
- Split long slides into multiple slides or consider adding a fade build
- Larger font indicates more important information
- Avoid abbreviations and acronyms
- Limit punctuation marks
- Use an infographic, photo or video whenever possible
- Show our work in situ versus flat
PowerPoint Template
To access the latest template, go to the G Drive or Public server in the CB_ PRE_PowerPoint Template folder.
You can also download it here.
Title Slides
Internal Title Slide
Co-Branded Title Slide (Used for client presentations)
Divider Slides
Use divider slides to create section divisions in the presentation. Use the plain divider slide to a make a strong point, to present a quote or as a sub-section.
Divider Slides for Print Only
When a PowerPoint deck is intended for print, please replace any full-color dividers with these print-friendly dividers for optimal quality and to save ink.
Copy, Photo, and Creative Slides
The meat of your presentation will live on one of these three types of slides. See “Presenting CBD” section for content guidelines.
COPY SLIDES
PHOTO SLIDES
CREATIVE SLIDES
Two additional slides have been included at the end specifically for the placement of creative or any image that demands a full-page placement. Use a single image 1920 x 1080px (or larger) OR multiple images in a collage format.
Showing work
We are proud of the work we’ve produced for our clients and want to showcase it with respect.
If a piece of work is not available in situ, please create an order with the Production Manager to expedite your request. Or, you can make your own.
Approved work samples are shared on the G Drive (PUBLIC drive) in the CB_PRE_Jpgs_for_Presentations folder organized by client.
Show work samples in context. When showing digital work, do not show preference for Apple products — vary the device.
For websites, if the work is longer than can fit on a single screen, always show the preferred version in context and include the longer version(s) next to it.
Showing Results
Results are just as important as the work itself, so we want to celebrate them in an infographic style.
Approved infographics are shared on the G Drive (PUBLIC drive) in the CB_PRE_Jpgs_for_Presentations folder organized by client.
Results with numbers and support are preferred. Use of directional devices gives viewers an at-a-glance accounting.
When comparisons are not available, clearly and succinctly share the figures.