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LinkedIn for Business: Best Practices for Teams

LinkedIn for Business: Best Practices for Teams

How to optimize your LinkedIn presence for stronger connections

In business, it really is who you know. And LinkedIn is key to creating connections that can enhance your own personal brand and your company’s. How can you leverage who you know, and connect with who you should know in order to build business?

We will share all of that and more in this four-hour, interactive workshop. Two Colman, Brohan & Davis staffers will work with up to six people on your team individually to amend, edit and build out their profiles.

In this session your team will learn:

  • Current best practices for LinkedIn personal profiles including the why’s and how’s of building a profile for search
  • How to leverage the platform’s many bells and whistles for connecting with business colleagues and prospects
  • Examine LinkedIn personal profiles that represent best practice for your industry or category
  • Ways to build the profiles of each of the team members present

Additionally, participants will leave with a Best Practice guide and customized assignment/tip sheet.


CBD's head of Account Services, PR and Social Media, Jean Ban. She leads a growing team of PR and social media professionals.

Jean Ban
EVP, PR, Social Media and Content Marketing

More about Jean

Candice Hudson, a Senior Account Executive at CBD Marketing.

Candice Hudson
Senior Account Executive, PR and Social Media

More about Candice

Available format

  • Half-day training session

Please contact us for a quote.

Interested in this training session?


Get in touch with us now!

Doug Davila