CHICAGO (March 22, 2018) – CBD Marketing (CBD) is boosting its management team with the addition of Barb McDonald as Vice President, Group Account Director, and Celina Guimaraes as Account Director.
With more than 20 years of experience, McDonald joins the agency from a similar position at the Chicago office of Gyro. She brings a wealth of knowledge in B2B marketing, including managing national and global building materials, manufacturing, professional services and electronics accounts. These include USG, Grant Thornton, ITW and Samsung. Prior to Gyro, she worked at Havas and FCB Global on financial services, retail, trucking, the U.S. Postal Service and CPG food accounts. Her range of experience across a broad range of industry categories is coupled with her expertise in all phases of integrated marketing planning and execution. McDonald will manage the agency’s account services personnel and is a key member of CBD’s senior leadership.
Reporting to McDonald, Guimaraes joins CBD from the OgilvyOne office in Cape Town, South Africa, where she headed the agency’s largest account, Audi. She has also worked at global agencies in Indonesia handling Nestle and HSBC, among other accounts, and started her career at Arnold Worldwide in McLean, VA. Her experience includes local, regional and global B2B and B2C brands and businesses. Guimaraes has also served in a client role as marketing manager for SAP. At CBD, Guimaraes leads the Whirlpool Corporation Contract Channel account.
“We’re excited to have leaders of Barb’s and Celina’s caliber join the agency. Their credentials perfectly match our roster of current and potential clients,” noted Liz Brohan, CBD’s Co-CEO and President. “They are already contributing significantly to creating new opportunities with our clients and elevating best-practice training for our internal teams.”
Brohan added that these hires—along with two new senior-level staff on the digital team—reflect the agency’s emphasis on its expertise for digital projects of size, including websites and e-commerce initiatives. As an example, the agency’s most recently completed website is WhirlpoolPro.com, which was launched at the end of 2017 and is now being optimized with additional content and functionality.
About CBD Marketing:
CBD is an integrated, digital-first marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD is celebrating its 30th year in business, serving national and global clients in manufacturing, energy, appliances, food, building products, education, retail, financial services and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.