CHICAGO (October 11, 2021) –The Chicago Association of Direct Marketing (CADM) will host Colman Brohan & Davis, Inc. (CBD Marketing) and Whirlpool Corporation for an October 27 virtual program on “Analytics. Automation. Attribution. How to Apply and Connect MarTech’s 3As for Sales Success.” Speakers are Stephanie Ragonese, Account Director at CBD Marketing, and Nicole LeBlanc, Associate Shopper Marketing Manager for the Builder Channel at Whirlpool Corporation.

The presentation features a case study on how Whirlpool Corporation’s Builder Channel has evaluated and deployed various MarTech platforms, integrating them with legacy systems and facilitating the pipeline for marketing qualified leads (MQLs). By using the WhirlpoolPro.com website as a strategic destination platform, they are optimizing online lead acquisition, nurturing and conversions.

As takeaways, attendees will:

• Learn what MarTech tools align with different stages of the buyer’s journey
• Discover ways to engage prospects, leading them to self-select an appropriate profile/segment for future communications
• Determine what metrics to use to assign marketing attribution

“Analytics. Automation. Attribution. How to Apply and Connect MarTech’s 3As for Sales Success” is open for registration now and is free to CADM members; non-member price is $25.The program starts at noon CST on Wednesday, October 27.

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